The Role of the Media in German Election Campaigns
Presenter(s): Professor Christina Holtz-Bacha - Friedrich Alexander - University of Erlange-Nürnberg
Abstract / Description: The lecture presents findings from long-term content analyses of the coverage of German election campaigns in newspapers and television news and of electoral spots on television. These findings thus show how the media reporting of elections changed over time and also of how the parties present themselves to the electorate. In particular, it will be discussed whether there has been a trend towards personalization in a political system that is dominated by parties.